At Coca-Cola we are looking for a Content Manager, This vacancy is available in Johannesburg; We are inviting all suitable and interested candidates to make their application before the closing date
What you will do
Briefs for the Integrated Marketing Experience (IMX) should be written and aligned with key stakeholders. Lead briefings for Consumer and Shopper content at agencies, and come up with new ways to measure the performance of brand campaigns. Assist internal teams and external agency partners in adhering to the Integrated Marketing Experience process’s guidelines: (and, when needed, the evolution of) the strategy; find opportunities to incorporate consumer research and data into the process.
Aid in the development of measurement strategies for campaign evaluation and optimization; establish a collaborative culture that constantly challenges and expands the brand team’s collective thinking.
Collaborate actively with the brand/category team to ensure that global/regional direction is translated to the Africa Operating Unit (if applicable) and that the strategy is relevant to consumers.
Positions the brand for future growth and, as a result, might inspire unique marketing communications.
Education and Experience Requirement
A bachelor’s degree is required for this position.
Working in a strategic marketing position for at least 5-7 years is required.
Working at or with world-class creative firms is a plus, as is a track record of generating large (preferably award-winning) creative ideas.
Knowledge Requirement of Major Importance
Communication skills, both written and vocal, are exceptional.
Complex ideas must be expressed in a clear and appealing manner.
Collaborate and come to an agreement.
Convert consumer and cultural research/data, company objectives, and multiple viewpoints into a meaningful marketing strategy.
Participate in and shape consumer research
Ability to provide the strategic basis for sparking, evaluating, measuring, and optimizing creative ideas that make up a brand’s annual marketing efforts in a way that results in business growth and consumer value.
Communication is the main focus.
Interact with both internal and external stakeholders.
Sharing information and influencing others is your responsibility.
Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Analytical Techniques; Problem Solving; Brand Architecture; Channel Management; Leadership; Media Planning; Creative Development; Consumer Segmentation; Quantitative Research; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Analytical Techniques; Problem Solving; Brand Architecture; Channel Management
Our Mission and Culture of Growth:
We’re working hard to foster an inclusive culture that’s rooted in our company’s mission to “refresh the world and make a difference.” We act with a growth mindset, think big about what’s possible, and believe in lifelong learning to better our company and ourselves. We appreciate how we work as much as what we do, therefore we focus on four essential behaviors: curious, empowered, inclusive, and agile. We feel our company’s culture is one of the reasons it has survived for over 130 years. Learn more about these characteristics and how you can apply them in your next role at Coca-Cola by visiting Our Purpose and Vision.
We are an Equal Opportunity Employer and do not discriminate against any employee or job applicant based on race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, veteran status, disability status, or any other federal, state, or local protected class. We collect your personal information in accordance with industry standards and best practices, as well as any privacy regulations, whether you submit a job application or accept an offer of employment.
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